Pan Macmillan Australia, Non-fiction Publisher
Brendan Fredericks has run media campaigns for two of my books—one current affairs and one self-help. In both cases—and across these very different categories—he produced flawless campaigns. Both authors made a point of talking to me about the quality of his communication and the strength of his commitment to them and to their work. Brendan is proof that with enough passion, drive and creativity you can still run a stellar traditional media campaign in this country, despite the rapidly changing media landscape.