Brendan has worked in for book industry for nearly twenty years. As bookseller and events manager with Angus & Robinson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda. As in-house book publicist and publicity manager with prestigious publishers Hachette and Bloomsbury, he worked promoted and toured luminaries such as Elizabeth Gilbert, Germaine Greer, Robyn Davidson, Richard Ford, A.C. Graylingand Jeff Lindsay. His marquee author tours included major literary and ideas festivals around Australia and overseas, as well as Sydney Opera House All About Women Festival, Festival of Dangerous Ideas, The Wheeler Centre, Jaipur Literature Festival in India, Ubud Writers & Readers Festival in Bali, and Wellington Writers Festival.

In 2015 Brendan established BFredericksPR from a desire to provide outstanding representation to authors, and offer a fresh approach to the marketing and management of his clients. He is committed to quality author care, elegant stakeholder management, and is acutely aware of, and embraces, cultural difference. He collaborates with a team of consultants to offer honest advice and provides full transparency throughout his unique and highly successful campaigns and tours. 

BFredericksPR is the publicist for Australia’s premier periodical Griffith Review, andThe Chaser Quarterly.It is the publicity agency for the premier industry events the Indie Book Awards, the Australian Book Industry Awards,and A Rock & Roll Writers Festival. He provides campaigns for events at the Sydney Opera House, books published by Allen & Unwin, Blackwell & Ruth, Echo Publishing (Bonnier Zaffre), HQ Non-Fiction, HarperCollins Australia, Inkerman & Blunt, Magabala Books, Margaret River Press, Pan Macmillan Australia, University of Queensland Press, and Wild Dingo Press, and Audible, and authors Steve Bisley, Nick Earls, Brentley Frazer and Matt Noffs choose BFredericksPR to represent all aspects of their work.