BFredericksPR Literary Agency represents 2025 Miles Franklin Award-winning author Siang Lu and bestselling author Chris Flynn. Established in 2015, BFredericksPR freelances for a diverse list of major and independent Australian publishers and their marquee authors and is the publicity agency for premier industry events. The agency’s director, Brendan Fredericks, has worked in the book industry for over twenty-five years, starting out as a bookseller and events manager with Angus & Robertson. As in-house publicist and publicity manager with prestigious publishers Hachette and Bloomsbury, he promoted and toured luminaries such as Elizabeth Gilbert, Germaine Greer, Robyn Davidson, Richard Ford, A.C. Grayling and Jeff Lindsay.
BFredericksPR champions books and ideas to media, festival directors, booksellers, and readers. The agency represents authors and entertainers, provides standout promotion campaigns, and management for publishers and authors across Australia and internationally.
The agency’s director, Brendan Fredericks, is an ardent advocate for curiosity and creativity. He straddles the literary and commercial worlds to deliver transformative, energetic and engaging publicity campaigns, develops winning project proposals, strategically represents his clients, and provides excellent author management.
Brendan has worked in the book industry for over twenty-five years. As a bookseller and events manager with Angus & Robertson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda. As in-house book publicist and publicity manager with the prestigious publishers Hachette and Bloomsbury, he promoted and toured luminaries such as Elizabeth Gilbert, Germaine Greer, Robyn Davidson, Richard Ford, A.C. Grayling and Jeff Lindsay. His marquee author tours included major literary and ideas festivals around Australia and overseas, as well as Sydney Opera House All About Women Festival, Festival of Dangerous Ideas, The Wheeler Centre, Jaipur Literature Festival in India, Ubud Writers & Readers Festival in Bali, and Wellington Writers Festival.
In 2015 Brendan established BFredericksPR from a desire to provide outstanding representation to authors, and offer a fresh approach to the marketing and management of his clients. He is committed to quality author care, elegant stakeholder management, and is acutely aware of, and embraces, cultural difference. He collaborates with a team of consultants to offer honest advice and provides full transparency throughout his unique and highly successful campaigns and tours.
Author care. Literary Agency. Solid publicity advice. Dogged championing and campaigning for clients throughout the literary and entertainment industries. Top shelf media and publicity campaigns. Specialising in touring, writers’ festivals and entertainment events across Australia.
Elizabeth Gilbert, Eat, Pray, Love
Not only is he brilliant, well-read, and hardworking, but his skills with people go beyond anything I've ever seen. He possesses a sort of gentle emotional kung-fu that he puts to use on people swiftly, making each new person relax into trusting him within moments... and then they just want to work with him, not against him.
Brendan is a treasure. My own warmest conviction is that he REALLY, REALLY, REALLY is a treasure.
Rayya Elias, Harley Loco
Brendan was my champion, and still is. I’ve never worked with a publicist who quite got me the way Brendan did, and was willing to go the extra mile for me. Brendan practically hand sold my book across that big beautiful country, and then some. I cannot begin to convey my gratitude at his tireless efforts to get me out there and heard to audiences that may have never seen my work, but now write to me all the time thanking me for it.
BFredericksPR freelances for a diverse list of major and independent Australian publishers and their marquee authors and is the publicity agency for Gelding Street Press titles and the Indie Book Awards. Current and past clients include publishers Affirm Press, Allen & Unwin, Blackwell & Ruth, Brio, Echo Publishing (Bonnier Zaffre), Hachette Australia, Hardie Grant Publishing, HQ Non-Fiction, HarperCollins Australia, Inkerman & Blunt, Magabala Books, Margaret River Press, Pan Macmillan Australia, Puncher & Wattmann, Rockpool Publishing, Simon & Schuster, University of Queensland Press, UWA Publishing, Ventura Press, Wild Dingo Press, and Audible. Past clients include the Sydney Opera House, Australia’s premier periodical Griffith Review, The Chaser Quarterly, and premier industry event the Australian Book Industry Awards, and A Rock & Roll Writers Festival.
Born and raised in Balmain, Brendan still lives in Sydney.